HUSH is a seating pod by Freyja Sewell that’s designed to create a cozy and private space, much like a womb. Open plan offices and public buildings, CCTV, online profile sharing, cameras built into our laptops; never has it been easier for humans to connect, but what about when we want to withdraw? The ‘womb’ shape inspires very different feelings in different people; to me it is a warm, cosy space, for contemplation and rest. It is essential to continue to develop new ways of allowing people to comfortably co-exist in these increasingly densely populated environments. By creating an enclosed space HUSH provides a personal retreat, an escape into a dark, quiet, natural space, or state of mind.
Last week the D&AD awards 2012 winners, nominations and longlists were announced, some brilliant things so im going to post my favorites this week.
The above baseball bat and baguette print tubes got a nomination this year, and the bigger proof bags won last year. They are designed by the great Magpie Studio for printers Gavin Martin Colournet, brilliant idea and lots of fun! They describe it thus;
“Tucked under the arm, the proof bags act as walking billboards en route, and a talking point when dropped-off. Low cost, high impact and the promise of raising a smile.”